Our Story
We started producing natural decorative cosmetics in 2020. Before that, it was preceded by the desire to use local high-quality, vegan and cruelty-free decorative cosmetics containing active ingredients.
Fraela
Fraela revolves around creativity and our freedom. The name originates in the old Prešpor name "frajla" - a term that was historically a more derogatory word for women who wore bold makeup or dressed defiantly. For us, it has become a symbol of freedom from prejudice.
Color care
Fraela is a cosmetic that underlines your beauty and takes care of your lips and skin at the same time.The composition consists of active ingredients.
Natural & vegan
The products are vegan, made from vegetable waxes, natural oils and mineral pigments. Product ingredients and products have not been tested on animals. Our pigment supplier is a member of the PETA organization and has zero tolerance for cruelty to animals, children and people.
Príbeh rúžov
We were the first to present 20 shades of natural lipsticks, named after real women. They are famous personalities, but also our close friends. However, they have one thing in common, they carry the characteristics of Fraela – exceptionality and inspiration.
The tradition continues and Aňa Geislerová also appeared among the names in 2023.
Biodegradable Packaging
The tubes for our lipsticks and highlighters are made of biodegradable material from plant fibers. It is fully compostable and unlike PLA plastic, it doesn’t need industrial composting to decompose. You can bury it in the backyard or a garden, and it will be decomposed by the microorganisms in the soil. The time needed for the decomposition depends on the number of bacteria in the soil- the more there are, the faster the process. The inside of the lipstick tube is made of aluminum and plastic.